Author Bios

Adam is SEO director at Greenlight, where he is responsible for the strategic direction of the firm’s SEO consultancy and link-building products and services. Adam also oversees Greenlight’s internal SEO training programme, provides training for the likes of the IDM and is a regular speaker at industry events such as 'Search Engine Strategies'.

Since joining Greenlight in 2006, Adam has trained, strategised and provided consultancy for numerous clients including Vodafone UK, American Express, Monarch, CFS and Santander. In tandem, he has built a team of world-class SEO consultants and analysts, first in his capacity as senior SEO consultant, then as head of SEO and now as SEO director.