ITALY – ROME - Palazzo Poli, until September 7, 2008

The AltaRomAltaModa happening, currently reputed to be one of the most important and prestigious events by the fashion community, will be even further enhanced by a series of cultural projects that embrace different art forms consistent with fashion. First and foremost, the exhibition “Pasquale De Antonis. La fotografia di moda 1946-1968” coordinated by Maria Luisa Frisa which Alta Roma has decided to promote. De Antonis was a man of many talents, not only a fashion photographer but also a portrait photographer, a documentary film maker, a photographer of the theatre and works of art. Alta Roma decided to support this project, in order to reawaken public awareness about the enormous artistic value of this photographer, credited with having documented the birth of Italian fashion. Several international new entries, attracted by the uniqueness and appeal that Rome, with its immense heritage culturale, represents: Galit Levi from Israel, Aina Gass from the Ukraine and the up-and-coming designer Graziano Amadori. But also the fashion shows of Céline Faizant, a creative interpreter of “new luxury” consisting of organic, ecological and ethical clothing and Bisrat Negassi, a French designer of African origin. Two French brand labels, the result of a happy twinning between Rome and Paris which, thanks to the collaboration between Alta Roma and the Salon du Pret-e-Porter, will strengthen and enrich international creative exchange. And, again, the third foray into the Tricot–Couture project with Saverio Palatella, an Italian designer and one of the most highly sought after interpreters of knitwear, an abstract, malleable and elusive material which he enhances with artistic interpretations.