Poland’s leading media group,
Agora reported that during the third quarter of 2009, its revenues amounted to 819 million Polish zloty (down 13%) as compared to the same period of 2008. Advertising sales reached 533.8 million zloty (down 21.3%), revenues from copy sales 145.2 million zloty (down 4.3%) and Special Projects, including book sales, brought 64.6 million zloty (up 61.5%). Ad revenues of free daily Metro amounted to 23.4 million zloty (down 15.5%). The lower than the market rate (down 26%) dynamics of advertising revenue decrease in Metro resulted in the increase of the title’s share in advertising expenditure in dailies by 0.5 pp to almost 4%.